Dry Season (December–April)
This is the premier window: consistently clear skies, minimal rain, and superb visibility for underwater activities—ideal for honeymooners and high-end travellers. Divers particularly benefit from up to 30 m underwater visibility.
As a seller, emphasize exclusivity and stability, but also stress the necessity of booking 6–12 months ahead to secure prime rooms and VIP upgrades.
Shoulder Months (April, November)
These periods offer a potent combination of lower rates, fewer crowds, and still-reliable weather—especially compelling for travellers seeking a premium experience with added value.
Wet Season (May–October)
Despite increased rainfall, this time brings lush scenery, exceptional marine encounters (whale sharks, manta rays), and peace—plus significant cost savings and quieter resorts .
Also, surfers and marine-life enthusiasts will find this season uniquely rewarding.
| Season | Key Selling Angle | Strategy Action |
|---|---|---|
| Dec–Apr (Dry) | Guaranteed sunshine and flawless conditions | Promote early-booking perks and room upgrades |
| Apr & Nov (Shoulder) | Value with still-strong weather | Package limited-time offers for savvy clients |
| May–Oct (Wet) | Wildlife, seclusion, and exclusivity | Highlight experiences like whale-shark sightings and soft-launch deals |